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Web page is an insight in to an organization, so the web pages and website should be proper in providing all the required information, by the visitor. For instance there is bank web site. So the traffic on the website should be imparted with all the information, the visitor is trying to obtain. The web page or pages should be user friendly and easy to navigate .So the bank web site should have its name on the home page, information o f the locations, terms and policies etc, contact, email addresses and phone numbers. It will be more helpful, if the location maps are also available in web page. This is just basic information any website is ought to have. The use of jargon must be kept minimum. Elaborate information should be condensed as the read does not want to give much time in reading the lengthy text, bullets or points should be used in shortening the sentences. Though the information is basic this helps the visitor in a big way. The vast information should be systematically categorized and well heighted. Along with the information the fonts and color also matter so the selection of type of fonts and size color should also be given due importance dedicated server review.